Welcome to World of Oorja, where the essence of nature intertwines with the soul of local craftsmanship. Born from a heartfelt dream in 2021 as a cherished subsidiary of Pokharna Crystals and Gems, our journey is rooted in a deep vision: to bring the healing energy of crystals into the lives of those yearning for balance, well-being, and a touch of magic.
For over 27 years, our parent company has been a beacon of trust and purity in the RIICO Industrial Park, Jaipur. Since 1994, we've lovingly sourced AAA-grade raw crystals directly from the earth, infusing each piece with the pure, authentic energy that defines our brand. With over 30,000 orders delivered, every connection we make and every life we touch is a testament to the trust and support of our cherished community, a shared journey toward harmony and positivity.
World of Oorja is the living dream of Yash Pokharna, whose passion and vision breathe life into our brand. His unwavering commitment to authenticity, quality, and positive energy infuses every piece we create, ensuring it brings joy and harmony into your life.
"Oorja," a beautiful Sanskrit word meaning "energy" or "vitality," captures our belief in the transformative power of positive energy. Our name signifies a realm where the natural energy of crystals meets the vibrant spirit of humanity. Each piece we craft is imbued with this vitality, aiming to bring balance, joy, and a sense of well-being into your world.
As we continue to grow, we invite you to join us in exploring the enchanting world of healing crystals. Each piece is a token of our love and our promise to bring a little more light and positivity into your life. Thank you for being a beloved part of the World of Oorja family.
Crafting Gemstone Beads
From raw beauty to refined elegance, witness the meticulous process of crafting our gemstone bracelets. Every step—cutting, shaping, polishing, drilling, and perfect round formation—unveils the unique charm of each stone. Finally, the finest beads are thoughtfully selected to create stunning, one-of-a-kind bracelets, ready to be worn as symbols of balance and beauty.
Craftsmanship and Artistry
At World of Oorja, our creations are brought to life by the loving hands of local artisans, whose skills have been passed down through generations. Every bracelet we craft is a labor of love, a unique expression of artistry that resonates with the individuality of its wearer.
Handmade with Love
Our products are more than just jewelry; they are heartfelt creations, meticulously crafted with dedication and precision. Each piece tells a story, a story of love, care, and the positive energy that we pour into every bead and every string. When you wear a World of Oorja bracelet, you carry with you a piece of our heart.
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