Our Story – The Soul of World of Oorja

In the quiet corners of Jaipur, where earth meets soul, World of Oorja was born—not as a brand, but as a heartfelt journey. Founded by Yash Pokharna, this dream began with a simple yet powerful belief: that true healing begins with authenticity.

Long before World of Oorja came to life, our parent company, Pokharna Crystals and Gems, had been deeply rooted in the crystal world since 1994—quietly sourcing pure, AAA-grade raw crystals from the earth and sharing them with the world. But over time, we felt something was missing. Crystals were being mass-produced, stripped of their story, their soul, and their energy.

So, we chose a different path.

World of Oorja was created to bring the magic back—to honour the hands that craft, the hearts that heal, and the souls that seek. Our crystals don’t just come directly from factories. They are shaped by skilled artisans, charged by healers, and chosen with care. Each bracelet, pendant, tree, and healing kit carries not just the power of the earth, but the love and energy of every person who touches it.

“Oorja” means energy—and that's what we offer. Real, living energy. From the depths of the mines to the calm of your home, every crystal tells a story of connection, balance, and intention.

We exist for the seekers. For those who believe in light, in love, and in the quiet magic of nature. Thank you for walking this path with us.

Welcome to World of Oorja—where every crystal carries a heartbeat. ✨