In the quiet corners of Jaipur, where earth meets soul, World of Oorja was born—not as a brand, but as a heartfelt journey. Founded by Yash Pokharna, this dream began with a simple yet powerful belief: that true healing begins with authenticity. Long before World of Oorja came to life, our parent company, Reayon Gems & Arts, had been deeply rooted in the crystal world since 2000—quietly sourcing pure, AAA-grade raw crystals from the earth and sharing them with the world.

But over time, we felt something was missing. Crystals were being mass-produced or replicated in the market, stripped of their story, their soul, and their energy.

So, we chose a different path.

World of Oorja was created to bring the magic back—to honour the hands that craft, the hearts that heal, and the souls that seek. Our crystals don’t just come directly from factories. They are shaped by skilled artisans, charged by healers, and chosen with care. Each bracelet, pendant, tree, and healing kit carries not just the power of the earth, but the love and energy of every person who touches it.

“Oorja” means energy—and that's what we offer. Real, living energy. From the depths of the mines to the calm of your home, every crystal tells a story of connection, balance, and intention.

We exist for the seekers. For those who believe in light, in love, and in the quiet magic of nature. Thank you for walking this path with us. Welcome to World of Oorja—where every crystal carries a heartbeat.

• Direct Sourcing: We trace every stone's origin as close to the mine as possible, building direct relationships with mines.

• Quality and Craftsmanship: We research the geology and mineralogy for every stone to ensure its authenticity and quality.

Our Pillars of Authenticity and Craftsmanship

We go beyond simply sourcing ethically; our commitment extends to the quality and care that defines every World Of Oorja product.

• Handmade with Heart: Our journey from raw stone to radiant crystal takes place in our workshop in Jaipur, India. We are a team of skilled artisans who handcraft each piece, from the first cut to the final polish. Every bracelet, pendant, and healing kit is an original, in-house creation, imbued with the love and energy of every person who touches it.

• Certified Transparency: To guarantee the genuineness of our products, we provide a lab-tested certificate of authenticity with every piece. This is our promise that you are receiving a real, natural crystal, not a cheap imitation. We believe in providing not just a product, but a trusted and verifiable experience.

• Expertly Energized: Before your crystal is shipped, it is freshly energized by our expert healers. This process helps to align the crystal's powerful vibration with your own energy and intentions, ensuring it is ready to support you on your personal journey from the moment you receive it.
  
  

Each crystal that enters our space passes through a meticulous process of study, testing, and energy alignment.
But for us, research alone wasn’t enough—we wanted to create a framework that the world could trust.

That’s how The Oorja Standard™ was born.

It’s our in-house framework that ensures every crystal meets the highest level of purity, authenticity, and energetic integrity.
Under this standard, every stone is tested, verified, and blessed—combining scientific precision with spiritual wisdom.

👉 Discover The Oorja Standard™ →

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